Sell Your Home This July 4th

Every July 4th, you’ll see sign after sign, ad after ad, promoting some of the year’s biggest sales. It might even be the biggest consumer spending window of the year, after Black Friday. Mattresses, automobiles, grills, furniture… it’s all on sale. Act Now! If you think about it, is there any better day to capitalize on the culture of American consumerism than the day we all gather to celebrate American exceptionalism? The anniversary of the very day we declared our independence in 1776? If Uncle Sam is carrying Old Glory in his right hand, he’s most certainly clenching a “For Sale” sign in his left.


 
While many holiday purchases are impulse buys or short-lived splurges, one stands out as truly life-changing: a new home. The Fourth of July may be filled with fireworks and festivities, but it’s also a prime time for buyers to be out and about—touring neighborhoods, browsing listings, and making big decisions. If your home is on the market, now’s your chance to catch their eye.


 
Travelers may be contemplating a relocation to where they’re travelling. Where are most holiday travelers going? To see family and friends. Perhaps they fancy living closer. Coordinating showings and open houses with your agent to attract serious buyers over the long holiday weekend is smart, smart, smart.


 
July 4th is also viewed as peak summer. People know that August is just around the corner and that means, the kids will be returning to school and after school activities. Families with children will probably want to make any move before the beginning of the new school year to give everyone time to adjust to their new surroundings.


 
Don’t discount the power of the holiday itself to motivate people to make changes in their lives, in this case to buy a home. Independence Day, of course, has an added layer of novelty to it. It’s a reminder of the freedom, strength, perseverance and rugged individualism that served as the inspiration for our fair republic. The autonomy of homeownership, really plays into that. It’s the ultimate example of living “The American Dream.”
 
Because most people will be gathered with their loved ones, you can rest assured that people interested in discussing or viewing your home are serious buyers. If it can’t wait until Monday morning, they mean business. Most businesses experience a lull in the days immediately preceding and following a major holiday. Smart buyers know that and they may very well be using that knowledge to swoop in and make you the offer you’ve been waiting for.


 
If selling your home is on your mind, now’s a great time to explore your options. I offer free, no-obligation consultations to help you understand your home’s value and what it takes to stand out in today’s market. There just might be a buyer willing to leave the barbecue early for a shot at your home—let’s make sure they see it!